Stop Blind Marketing: Start Account-Based Marketing: With Roadmaps and Hands-on Guides

<p>Discover what industry leaders are saying about Stop Blind Marketing Start Account-Based Marketing:</p><p><br/>&ldquo;Stop Blind Marketing Start Account-Based Marketing is an essential handbook for any marketer looking to refine their ABM strategy...&rdquo; -&nbsp;<b>Avishek Chakrobarty Head - Global ABM Centre of Excellence Kyndryl.</b></p><p>&ldquo;Another brilliant deep dive into precision marketing by YSK! This book goes beyond explaining ABM&mdash;it transforms it with intelligence-driven orchestration making every engagement hyper-personalized predictive and impactful...&rdquo; - <b>Amit Shah CMO & Head Global BD Zycus.</b></p><p>&ldquo;...This book will be a priceless addition to the collection of books for B2B Marketing practitioners to significantly enhance their knowledge of this field. I wish the book all success.&rdquo; - <b>DVR Seshadri Professor of Practice &ndash; Marketing Area ISB.</b></p><p>&ldquo;...with marketers playing the role of growth creators and business accelerators YSK&rsquo;s second book gives you the tools to get better ROI and impact...&rdquo; -&nbsp;<b>Dr Annurag Batra Chairman BW Businessworld and Founder exchange4media Writer Angel investor TV Show host and Author.</b></p><p>...With this second book on ABM Sai Krishna once again delivers a masterful playbook for marketers ready to move beyond blind marketing and start driving meaningful business outcomes. More than just a guide this book is a must-read for every marketing practitioner looking to turn accounts into advocates and intent into influence.&rdquo; <b>- Ankur Gupta VP - Marketing Skillsoft.</b></p>