Stop selling Start helping

TRADITIONAL SELLING DOESN'T WORK ANY MORE!Did you know that more than 70 percent of the buying decision takes place BEFORE you even know a prospect exists? That's why the traditional sales process doesn't work.??In this book you'll learn:- Why traditional selling doesn't work any more...- The new way consumers (both B2B and B2C) are buying...- Why NO ONE CARES about your product...- How to build credibility and trust in this new world of buying and selling...- And much much more!WHAT ARE PEOPLE SAYING?A simple model that works yet most businesses ignore. If you only take and act on just one of the recommendations in Matt's book your business will grow. - Joe Pulizzi Content Marketing InstituteSimply put Matt White's put together a book here that truly lays out what every business must strive to be in the digital age - helpful consumer centric and obsessive about solving the problems of their customers. It's actionable relevant and built upon principles that will be affecting businesses for years and years to come. A MUST read! - Marcus Sheridan The Sales LionMatt White is the real deal...he doesn't just talk it he walks it too. To stop selling and start helping is not just a good idea it's the right thing to do. Well written action steps and content that will get your business to the next level. Well done Matt! - Doug Sandler Nice Guys Finish First