Stop writing books nobody reads

<p><span style=color: rgba(15 17 17 1)>When you're trying to reach your target audience effectively nothing beats a well-written business book. But it's also tough to get right. Poorly written business books litter the virtual bookshelves.</span></p><h4>Your book needs to be so interesting the reader devours it and then wants the next one.</h4><ul><li>As moreish as the next Netflix series.</li><li>Bitesize useful life changing content.</li><li>Atomic valuable business-growing books.</li><li>Built around your expertise and their most important problem.</li></ul><p>After more than twenty years of helping clients turn their thoughts into things coupled with my engineering background and love of constraints (not that kind!) I have come to the conclusion that the only way to turn your thoughts into things and get your ideas out into the world is to:</p><ol><li>Make the ideas atomic - the smallest workable unit (a Minimum Valuable Asset®)</li><li>Have a proven system that works to produce the thing (this book for books)</li><li>Set a constraint - time money resources - and be accountable to the constraint</li><li>Iterate and improve yourself as well as the process.</li></ol><p>Many people don't get their ideas turned into things (books written) because they skip an element in the process reinvent the process or don't even have a process to start with. When you have the process you can turn your thoughts into many different things. <strong>This book gives you the process so you can write your book that will be read and referred!</strong></p><h4>To write a book that people read & refer:</h4><ul><li>Make sure there's a business case before investing your time & money</li><li>Focus on what the reader needs to hear not what you want to say</li><li>Write value not volume</li><li>Use a framework for the process not for the idea</li><li>Choose yourself not the publisher</li><li>Produce a book that markets itself</li></ul><p>You'll find all that and more inside...</p><h4>Learn how to accomplish your author brand-building goals and create an outstanding book that is virtually guaranteed to be picked up and read.</h4><p><br></p>