Story Business

<p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Stories move people-and people move business.</strong></p><p></p><p><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>In Story Business</em><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns revealing how storytelling is a powerful-and undervalued-tool for driving business success. Drawing on vivid examples of the rise and fall of real-world companies McMahon exposes a timeless truth: </span><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>It's not the best ideas that win but the best-packaged ideas.</strong></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>From shaping strategy and launching products to leading teams and building culture McMahon shows that storytelling isn't just a marketing tool or a way to dress up facts-it's a force that transforms ideas into catalysts people can see feel and rally behind.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>In this book you'll explore six essential genres of business storytelling-</span><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>value product brand sales leadership and culture</strong><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>-each with practical tools to help you connect persuade and inspire. You'll learn how to shape a compelling hook turn numbers into narratives and rally teams around a shared vision.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>If you've ever tried to spark change or rally a team-only to be met with blank stares-this book is for you. It's about breaking through using the same skill humans have relied on for tens of thousands of years: </span><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>telling a better story.</strong></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>With his signature straight talk Gavin McMahon cuts through corporate jargon to reveal the fundamental truths of storytelling. Page by page </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Story Business</em><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> will teach you how to captivate persuade and lead-all by telling stories that stick.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>--</span></p><p></p><p><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Informing... inspiring... an absolute delight to read.</em></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>-Ken Blanchard</strong><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>The One Minute Manager</em></p><p></p><p><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Story Business is both blueprint and battle cry for leaders ready to wield humanity's oldest and most powerful technology.</em></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>-Jimmy Soni</strong><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> bestselling author of </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>The Founders</em></p><p></p>