Story Smart: Using the Science of Story to Persuade Influence Inspire and Teach

This one-of-a-kind book reveals the secrets of a story’s power to persuade inspire influence and to teach.Our brains have been evolutionarily hardwired to think to make sense and to understand in simple―but hidden―story terms. You’ll discover the Neural Story Net the Make Sense Mandate Motive Matching and the Story Influence Line―and understand how these powerful concepts control listener/reader engagement attention and the impact your communications will exert. You’ll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears―and that you can control that internal neural process.This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs attitudes values etc.); and the straightforward process of creating “Story Smart” stories.Shows how to use the power of story to get your message across in any medium or venue Explores the convergence of the neural science of story with the art of communication to reveal the power of wordsProvides tips techniques and strategies for structuring your stories for the most impactReveals the common communication pitfalls to avoid