<ul> <li>How do you get from &ldquo;This is what happened&rdquo; to &ldquo;Here&rsquo;s my story?&rdquo;</li> <li>How do you craft a narrative that captures listeners&rsquo; attention&mdash;a story that offers authentic meaning and value?</li> <li>How do you tell your personal story in a way that doesn&rsquo;t sound self-celebratory?</li> <li>How do you place your story in the service of your listeners?</li></ul><p>This brief guide presents an easy-to-understand story structure that speakers can use to evaluate a narrative. A survey of common storytelling mistakes will inspire a better understanding of why some stories connect&mdash;and why some don&rsquo;t. In this book you&rsquo;ll find the footprints of speakers who could have engaged their audiences more deeply and of the few who build deep emotional and powerful connections that change minds lives and fortunes.</p>
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