Storytelling instead of traditional reporting - sports reporting today

Journalism is changing. Nowadays it is no longer enough to simply disseminate information. The production of media content is now inextricably linked to words such as personalisation emotionalisation and tabloidisation. These are core elements of storytelling which is explained in detail in the book. This development is a result of digitalisation. Due to the diversity of communication channels and the boom in online media attempts are being made to make content as entertaining as possible. After all all media pursue one goal: to be read and seen. The book explains what this means for the future of journalism. The author takes a specific look at sports reporting in German daily newspapers.