Straight Out of Barrio Hollywood
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About The Book

<p>“This book offers the reader the best example of how a great idea can eventually create a revolution and change a whole community.  I met Frank Cruz years ago on the streets of Los Angeles. He witnessed the Latino wave from its beginnings. Frank is a pioneer a creator and a fantastic journalist. I doubt he ever expected to be writing his own story. But if you want to understand us read this book.”<br />~ Jorge Ramos Journalist and Author</p><p>“Frank Cruz has cracked open that unmarked box tucked away in America's attic. So afraid to reveal its contents we forget the jewels it hides. Through his story Frank lets us peek into our history. A diverse complicated people with a textured history. Grit faith and ingenuity -- we shouldn't hide that. Bravo Frank. “<br />~ Xavier Becerra Attorney General of California</p><p>Latino Public Broadcasting is dear to my heart and its legitimization of our stories exists because of the guidance and expertise of my compadre Frank Cruz. His wisdom and leadership developed as he broke through barriers in multiple industries and ultimately rose to the top in each of his careers as he has recounted in this memoir. Through his own story Frank continues to teach inspire and give voice to the Latino experience.<br />~Edward James Olmos Actor Director Producer and Activist</p><p>“Frank Cruz has lived a life of accomplishment and contributions.  He paved an untrodden path of Latino journalistic professionalism and was courageously and determinedly true to his vision.  In so doing he touched many lives and set a stellar example.”<br />~ Henry Cisneros former HUD Secretary and San Antonio Mayor</p><p>“This important story is very well told and full of good anecdotes reflections and advice. Frank Cruz’s graduate work in history experience in journalism and ability to make a point by telling a compelling story are all put to good use in telling his own unique story which will inform and inspire.”<br />~ Felix Gutierrez Journalism Professor Emeritus USC</p>
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