The Business Of Politics Has Evolved Quickly Over The Last Decade. Today A Strategic Communications Plan Should Touch All Aspects Of A CompanyS Business Strategy Including Its Public And Government Affairs Programs. Drawing On My Direct Experience With Companies And Coalitions Of All Sizes-From The Fortune 50 To Small Emerging Companies-I Hope To Provide Tangible Tools For Corporate America To Communicate More Effectively Internally And Externally And Build A Foundation For Long-Term Success.
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