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About The Book
Description
Author
With strong foundations in theory and featuring a wide range of current and international examples Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective in the development of an effective communication plan.
Piracy-free
Assured Quality
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Sustainably Printed
Details
ISBN 13
9780198835615
Publication Date
-16-02-2021
Pages
-498
Weight
-893 grams
Dimensions
-189x246x25.43 mm
