Strategic Alignment

Verify that competitive models can help organizations adopt technologies that add value to organizations through a case study of Delta Air-Lines (TURBAN ET AL 2005) which had costs 150% higher than other airlines and needed to drastically cut these costs by offering its portfolio of customers amenities that would make them realize that it was worth paying a little more for a superior service. This book provides an analysis of the case study of one airline Delta Air-Lines reported by Turban et al (2005) and through the systematic analysis of the impact caused by the technology adopted it will be possible to demonstrate that established competitive models in the market can help the adoption of technologies that bring competitive advantage to organizations.