English
Paperback
₹11816
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About The Book
Description
Author
The only textbook that builds upon the traditional branding models to fully explore the emotional social and cultural impact real-world brands have on contemporary consumers.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780198797807
Publication Date
-03-08-2018
Pages
-370
Weight
-669 grams
Dimensions
-189x246x19.46 mm
