Strategic Communication

<p>The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal behavioral persuasive or knowledge-related; they can lead to change or engagement or they can miss their mark entirely. In looking at strategic communication one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.</p><p>This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. <em>Strategic Communication</em> offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience this book will be found in the hands of researchers graduate students and students doing interdisciplinary coursework.</p>