Strategic Communication

<p><em>Strategic Communication</em> deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching planning writing evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. </p><p>This thoroughly revised third edition includes:</p><ul> <p> </p> <li>New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations;</li> <p> </p> <li>New discussion questions on important aspects of campaign planning;</li> <p> </p> <li>Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy;</li> <p> </p> <li>In Theory panels that highlight key theories and demonstrate important links between theory and practice </li> </ul><p>Accessible and comprehensive this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.</p>