Strategic Communication Imperative

<p>This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. </p><p>It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals. </p><p>Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.</p> <p>1: Facing up to issues: an introduction; 2: The alchemy of professional communication; 3. The nature of strategic communication; 4. Identifying, analysing and managing organisational issues; 5. Decision-making and communication strategy; 6. Linking strategic communication and theoretical concepts; 7. A strategic communication planning model</p>