Strategic Communications in Russia

<p>This book serves as a reader exploring the scholarly inquiry professional education and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications including public relations and advertising rather than investigating all areas of communication in Russia.</p><p>Within the context of Russia’s history culture and ideology the book begins by tracing the development of communication as a field as a discipline and as a social institution in Russia. It then samples current studies in Russian strategic communications examining this professional specialization’s current state and likely future directions. The book’s authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However in Russia exploiting such opportunities for strategic communications scholarship education and professional practice presents challenges within the context of that nation’s cultural historical and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications.</p><p>The book is recommended reading for a worldwide audience of strategic communications scholars educators students and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand appreciate and respect Russian strategic communications its genesis and present state.</p>