English
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About The Book
Description
Author(s)
The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues digital marketing and social media. Current examples and case studies from around the world connect theory with global practice.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9781107014961
Publication Date
-28-03-2013
Pages
-546
Weight
-1212 grams
Dimensions
-203x254x30.16 mm
