Strategic Luxury Management

<p><em>Strategic Luxury Management</em> is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients’ drivers of consumption their perception of the brand and the way to effectively engage with them. Luxury is rarely however discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.</p><p>The book provides insight into the luxury industry and how companies face market complexity across three key areas. First the company itself determining what defines a luxury firm. Second the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension including chapter objectives and self-study questions.</p><p>With examples and case studies from international firms illustrating each chapter <i>Strategic Luxury Management </i>is essential reading for postgraduate MBA and executive education students studying luxury management luxury brand management luxury creativity and innovation and strategic management as well as reflective practitioners within the luxury industry. </p><p>Online resources include chapter-by-chapter PowerPoint slides.</p>