Strategic Management

<p>Airborne Express Hershey's Motorola Pillsburyhow do the executives of international corporations formulate effective strategies for corporate success? <br><br> Filled with helpful insights into the state of the art in strategic management this book provides a framework for the formulation implementation and control of strategies for all types of domestic and global organizations. You'll also find 21 suggested corporate cases for analysis (complete with reference sources) including Blockbuster Video PepsiCo Harley-Davidson Nike Home Depot and Microsoft. <br><br> This up-to-date volume gives you a comprehensive overview of strategic management in an easy-to-read format. It addresses important current issues such as TQM (Total Quality Management) reengineering benchmarking and the formulation of strategic management in international markets. Strategic Management: Formulation Implementation and Control in a Dynamic Environment is a part of The Haworth Press Inc. promotion book series edited by Richard Alan Nelson Ph.D. APR.<br><br> Here is a small sample of what Strategic Management: Formulation Implementation and Control in a Dynamic Environment will teach you about:</p><ul> <li> the definition meaning and history of strategic management </li> <li> the difference between business policy and business strategy </li> <li> corporate structure governance and culture </li> <li> mission statements </li> <li> how to assess the corporate/business environmentinternal external and macro </li> <li> how to formulate an effective business strategy </li> <li> strategic alternativesspecialization diversification alliances joint ventures acquisitions and more </li> <li> dealing with foreign governments and competing on a global scale </li> <li> the role of the general manager and the board of directors </li> <li> the control process and ways to measure the financial soundness of strategic decisions </li> <li> management techniques for not-for-profit companies</li> </ul><p>Strategic Management: Formulation Implementation and Control in a Dynamic Environment is an ideal reference for any teacher student or professional in the management arena.</p>