Strategic Management

<p>Focusing on the practicalities of developing business strategy this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations presenting theory and delivering key insights into the strategist's role. <p/>The authors demonstrate their unique Strategy Cycle approach which combines strategic logic (in the form of detailed plans) with the aesthetic creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies while introducing new ideas and methods culminating in a simple and succinct 10-component strategy. <p/>Visit the authors' website at strategystory.co.uk</p>