STRATEGIC MANAGEMENT

Harness the Power of Strategic Management for Effective Decision Making.  Strategic Management is a “capstone” course that require insights from various functional areas of business (such as marketing finance and accounting) to understand how strategic decisions drive the organizations to success. The intent of this book is to provide a concise presentation of the theory and practice of strategic management with particular emphasis on effective responsive strategy-making processes. This book attempts to explore the prominence of strategic innovation and confluence of organization-level resources and competencies with industry-level opportunities and challenges associated with today’s rapidly evolving globalized world. This text covers all the major topics of Strategic Management in a well-structured cohesive manner and can be used as a standard text book for graduate and contemporary MBA programs where there is a need for a succinct overview of the field. The text includes current and relevant examples to provide context for key concepts outstanding figures and models to illustrate key points and exemplary case studies that cover a broad range of critical issues confronting mangers today.