Strategic Management

About the Books This book offers a skills-oriented approach to developing a vision and mission statement; performing an external audit; conducting an internal assessment; and formulating implementing and evaluating strategies. Its thorough coverage helps in understanding the wide range of theories and research from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. Its accessible writing style and wealth of new and updated information which clarify the most difficult topics make this book the best resource for students and teachers. About the Author Dr. Vinay Ojha is a doctorate in Management. He also has a master’s degree in Management from ICFAI University and has done B.Tech in Electrical Engineering from Nagpur University as his graduation.