<p>Focusing on Business to Customer (B2C) internet business and on firms that offer intangible products and/or services that can be directly consumed via the world wide web <em>Strategic Management and Online Selling</em> also covers immaterial products and online news information or home banking.</p><p>Considering how firms with similar specific characteristics are able to realize competitive advantages this topical book discusses an area of particular contemporary importance and increasing academic study.</p>