Strategic Management and Online Selling
English


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About The Book

<p>Focusing on Business to Customer (B2C) internet business and on firms that offer intangible products and/or services that can be directly consumed via the world wide web <em>Strategic Management and Online Selling</em> also covers immaterial products and online news information or home banking.</p><p>Considering how firms with similar specific characteristics are able to realize competitive advantages this topical book discusses an area of particular contemporary importance and increasing academic study.</p>
Piracy-free
Piracy-free
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Assured Quality
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Secure Transactions
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Fast Delivery
Sustainably Printed
Sustainably Printed
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