Strategic management (B&W Edition) : on global cultural and social issues


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About The Book

APowerfulbookthatspeaksaboutvariousissuesbasedonGlobalandCulturalchallenges.GuidingonetomaintainabalancedapproachinareasofCultureStrategyandbehaviourthedilemma-thatmanyInternationalEntrepreneursManagersandCeo’sfacewhiledealingwithCrosscultural&globalissues.ThisbookaimsatSteeringconsistentlyforaiminghighergoalsandchallengingoneselfwithsettingtargetsbyraisingthebarandmakingchangesonamicroandmacrolevel.CulturalneedswithothercountriesareshownheretobemoresensitivelyhandledByachievingahappyandlongrelationshipbuiltonlastingtiesandmutualrespect.AsuccessfulbusinessrelationshipleadstoaboomingeconomyandaprosperousWorldEconomicgrowth.AwarenessofthesmallnuancesinsocialandculturalbusinessenvironmentpavesthewaytochangeandmotivateoneselftobridgethegapfromanunderdevelopedtoaprosperouseconomyandflourishingBusinessOrganisation.
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