Strategic Management for Hospitality and Tourism

Hospitality refers to a wide variety of services such as food and drink service lodging tourism andevent planning. The businesses which deal with accommodating attracting and entertaining touristsas well as the business of operating tours fall under the umbrella of tourism. Tourism can be broadlyclassified into mass tourism niche tourism and winter tourism. Sustainable tourism is anotheremerging type of tourism which takes into consideration the social economic and environmentaleffects of tourism. Tourism management covers a range of activities such as planning a tourstudying the tour destination setting up travel arrangements and providing accommodation. It alsoinvolves attracting tourists through marketing. This book provides significant information of thisdiscipline to help develop a good understanding of hospitality and tourism. It picks up individualbranches and explains their need and contribution in the context of a growing economy. Theextensive content of this book provides the readers with a thorough understanding of the subject.