Strategic Management in the Digital Age: Crafting Competitive Advantage in a Data-Driven World

Strategic Management in the Digital Age: Crafting Competitive Advantage in a Data-Driven World explores how technology data and innovation are reshaping business strategy. Blending classical frameworks with cutting-edge concepts it spans 21 chapters on digital disruption agile strategy AI platform models financial and human-capital strategies and industry-specific case studies. Rich with global examples—from Amazon and Tesla to Indian startups—it equips students entrepreneurs and professionals to design resilient future-ready organizations. Written by Afsha Malik this work offers not only practical tools and case insights but also inspiration to lead compete and create value in today’s rapidly evolving digital economy Afsha Malik is a versatile academician researcher and corporate professional with over a decade of experience in higher education school leadership student counseling and U.S. healthcare revenue cycle management. Holding an MBA with dual specialization in HR and Finance and pursuing a Ph.D. she has served as Assistant Professor Admission Counselor and School Principal excelling in curriculum design and institutional growth. A passionate advocate of digital innovation Afsha integrates strategic management and digital transformation in her work. Recognized with multiple awards including the 2025 Distinguished Teaching Achievement Award she inspires future academicians and professionals with her dynamic leadership