STRATEGIC MANAGEMENT OF MODERN HOSPITALS

Messy galleries oil painted walls stained bathrooms inefficient staff dim light and noise...This is how we identify a typical Indian hospital. Hospital chains are indeed making their presence felt but for an average Indian branded healthcare is still a luxury. The scenario has to change. The 21st century marks the incoming of technology where everything is changing. Hospitals are no exception. However the problem is with the strategic perspective. You may find lots of books or articles about technology but nobody takes it down to the level of – how. A strategic framework for modern hospitals is missing. This realisation is important as healthcare is one of the basic needs of humankind and especially in India it is on the lowermost ranking on the priority list. One needs to think and know about how strategy is important in making modern healthcare happen in India.