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About The Book
Description
Author
Case Study from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing language: English abstract: This paper will evaluate Amazon.com's marketing strategy in terms of the following statement: „The best marketing strategies are not top down; they are outside in starting with the customers' needs and wants. This assignment will focus on Amazon's marketing strategy and whether it is an inside-in or an outside-in approach.
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Details
ISBN 13
9783668392885
Publication Date
-07-03-2017
Pages
-24
Weight
-44 grams
Dimensions
-148x210x1.46 mm
