Strategic Marketing Management

Strategic marketing management stresses strategic approaches to the challenge of marketing. The term strategy implies a long-term look on policies and objectives of the organisation. The past present and the future environments play a vital role in the formulation of marketing strategies suitable for an organisation. By reading the encironment the companies are able to study the market more effectively and thus they are able to take proactive measures to win the minds of the customers. This book studies the concept of strategic marketing in a succinct manner so that even a beginner will be able to understand the idea of strategic marketing easily. This book provides useful information to students of management and marketers from companies of all sizes.