Strategic Marketing Management

This book Strategic Marketing Management is intended to provide a comprehensive exploration of the principles tactics and frameworks essential for crafting and executing effective marketing strategies in the competitive business landscape. This book is methodically designed for marketing professionals business leaders and students in advanced marketing courses offering them deep insights into strategic planning market analysis branding consumer behavior and digital marketing trends. Blending theoretical foundations with practical applications it aims to equip its readers with the knowledge and tools necessary to develop innovative marketing strategies that drive growth enhance customer engagement and secure a competitive advantage in their respective industries.