Strategic Marketing Management - The Framework, 10th Edition

Name: Strategic Marketing Management - The Framework, 10th Edition
Price: 4940 INR
Availability: InStock
Author: "Alexander Chernev"
ISBN: 9781936572595

Alexander Chernev

English

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Piracy-free

Assured Quality

Secure Transactions

Fast Delivery

Sustainably Printed

Delivery Options

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*COD & Shipping Charges may apply on certain items.

Review final details at checkout.

About The Book

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Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. In addition to theory, this book offers a set of practical tools that enable managers to apply the knowledge contained in the generalized framewor