Strategic Marketing Planning

Document from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing grade: B Marymount University language: English abstract: The world population has continued to grow for the past few decades and this has effectively translated to an increased demand for services like health care food transport entertainment education housing just to mention a few. Hundreds to hundreds of thousand companies offer these services and it takes a great deal of strategy vision and innovation to remain relevant and a cut above the rest. Marketing thus plays a very crucial role in ensuring competitiveness in the very dynamic and fast paced business world.From the text:-Idea for New product Development;-Marketing Audit and Strategic Situation Analysis;-Objectives and Strategies;-Segmentation targeting positioning strategies;-Implementation;