Strategic Orientations and Dynamic Capabilities: Evidence from Korea

This study combines three strategic orientations: market orientation learning orientation and entrepreneurial orientation to show how these orientations affect exploration and exploitation to benefit the international performance of Korean firms. This model identifies a process of information creation movement and exploitation by firms. The dynamic capabilities framework and ambidexterity theory are employed to explain how these orientations affect a firm’s absorption capability adaptation capability and innovation capability to provide better international performance. Firms that embrace the three aforementioned orientations can improve knowledge exploration and exploitation to benefit international performance. This study provides implications for Korean managers operating internationally and a model that confirms the role of strategic orientations dynamic capabilities and their effects on international performance.