Strategic Political Communication

To become a successful political communicator (and a savvy political consumer) it is essential to know the elements of social influence what works and why. <I>Strategic Political Communication</I> provides an introduction to persuasion social influence and propaganda tactics focusing on political communication. This rich well-documented work looks at the power of language the importance of targeting a specific audience and the significance of interpersonal relationships among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.