Strategic Reframing

Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence uncertainty novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping. <p/>This book aims to become the premier guide on how to do scenario planning to support strategy and public policy. Co-authored by three experts in the field the book presents The Oxford Scenario Planning Approach (OSPA). The approach is both intellectually rigorous and practical. Methodological<br>choices and theoretical aspects in practice are detailed in reference to the relevant literatures and grounded in 6 case studies the authors have been involved with. <p/>The book makes several contributions to the field centred on how learning with scenario planning is supported by re-framing and re-perception; how this iterative process can be embedded in corporate or government settings and how it helps those that it supports to do well in today's world. <p/>The book is written in an accessible style and will be a useful introductory text as well as a useful guide for the more experienced scenario planning practitioner and scholar.<br>