Strategic Reputation Management

<p><b>In today's hyper-connected world reputation is everything. This book explores the role of reputation management within your organization providing the latest insights and strategies to help you navigate it.</b><br><b><br><i>Strategic Reputation Management</i></b> is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies readers will gain the knowledge and expertise needed to enhance or build their organization's reputation. <p/>Using real-world examples and expert interviews this book will look at reputation management both before during and after a crisis. It will consider how to establish a positive reputation to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips checklists and outline a new framework for reputation management. <p/><b><i>Strategic Reputation Management</i></b> is a must-read for anyone seeking to understand manage and master the intricate world of reputation management.</p>