English
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About The Book
Description
Author
Within the field of sports marketing this thesis primarily deals with the decision-making process that companies use to select the most suitable clubs for sponsorship. It analyses the motives that lead companies to sponsor professional football. Based on current specialist literature a decision-making process is developed and then illustrated using the case study of Wiesenhof/Werder Bremen. Finally mistakes are identified and recommendations for improvement are developed.
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Details
ISBN 13
9786200744418
Publication Date
-26-07-2025
Pages
-64
Weight
-101 grams
Dimensions
-152x229x3.89 mm
