Strategies For Growth Help Your Business Move Up the Ladder

Every organization-small or large managed professionally or by a family-wants to grow. Strategies for Growth explores the different expansion strategies companies adopt and the management and marketing challenges they face along the way. Amply illustrated with business experiences from the Indian context-such as Bharti Airtel Amul GE Infosys Compaq and HP-this book tells you all you need to know to make the best decision for your company. About the Author Professor Atanu Ghosh is a visiting professor in business policy area IIMA and professor at the School of Management IIT Bombay. He teaches and researches in the areas of strategy leadership and marketing. He is currently the Dean (alumni and external relationships) at IIM Ahmedabad.