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About The Book
Description
Author(s)
This is the first book to present marketing strategy of high-tech products and services in a legal economic and global context. From software to hardware from pharmaceuticals to digital movies and TV the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹5420
₹7820
30% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9780765617989
Publication Date
-08-02-2013
Pages
-248
Weight
-420 grams
Dimensions
-174x246x13.34 mm
