Strategies in International Broadcasting- Communication Values Across Cultures

Humans' capacity to produce and distribute mediated messages acrossnational and cultural borders is increasing at an unprecedented rate. Whatcommon language do we have to understand intentions as we convey ourselvesthrough media? This study makes a case for re-structuring how wethink about communication values by going behind the scenes withjournalists and editors at some of the world's most influential internationalmedia outlets. A new set of value criteria are tested and applied in real-worldcommunication settings to provide a fuller vocabulary to describe the multifacetedstrategic decisions professional communicators make in preparingmessages for the consumption of others. This book is an invaluable resourcefor broadcast professionals academics and aspiring communicators alike.The value scheme presented herein can serve as a cornerstone of anyprofessional communication career.