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About The Book
Description
Author
1 Introduction 2 The culture of the United States 2.1 Power Distance 2.2 Individualism versus Collectivism 2.3 Masculinity versus Femininity 2.4 Uncertainty Avoidance 2.5 Long-Term Orientation 3 Mobile Moments 4 Link between Mobile Moments and the US consumers 4.1 Lifestyle of Multitasking 4.2 Experience as a core value 4.3 Sharing moments with friends 4.4 Result 5 How to apply Mobile Moments in the US consumers mind 5.1 US Mobile Market 5.2 Set of Actions 6 Conclusion
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9783656679257
Publication Date
-03-07-2014
Pages
-20
Weight
-39 grams
Dimensions
-148x210x1.22 mm
