Strategy as Action

≪ em> strategy as action presents an action plan for how firms can build improve and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages it provides an action plan for exploiting relative resources; for mature firms it explains how to exploit market position; finally for firms that have no decisive resource advantage it provides an action plan based on firm co-operative reactions..