Strategy for Sustainability

The definitive work on business strategy for sustainability by the most authoritative voice in the conversation. <p/>More than ever before consumers employees and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business bad for shareholders bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox Dell Toyota Procter & Gamble Nike and Wal-Mart - that are implementing <i>integral</i> rather than tangential strategies for sustainability. What these companies are doing illuminates the book's practical framework for change which involves engaging employees using transparency as a business tool and reaping the rewards of a networked organizational structure. <p/>Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true <i>competitive</i> strategic advantage and building it into the core of your business is the only means to ensure that your company - and your world - will survive.