Student Workbook to Accompany Crisis Communications

<p>No company organization or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies processes and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did what they wished they had done and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.</p>