Students Familiarity with the Narrator in Multimedia Learning Material

This is a study of the influence of the familiarity of students with the narrator of video tutorials in a blended learning situation on both the perceived and actual effectiveness of the learning materials in terms of students’ learning efficiency– where a course is traditional in format and online learning is carried out with the help of Narrated Video Screen Captures (NVSCs). The study also focused on the interaction of student-narrator gender similarity and students’ individual differences (conscientiousness and test-anxiety) with voice familiarity. Thus the study sought to fill a gap in knowledge regarding the influence of familiarity with the narrator in multimedia learning material on the efficiency of learning within a blended learning context.