Student's Perception of TV Ads of Higher Education Institutes

Universities and colleges today are tapping into the potential of advertising on TV. TV Ads of educational institutions are aimed to generate a positive image of the college and encourage prospective students to apply for admission. This dissertation written by Tharika Tellicherry studies the perception of students about these TV Ads. It uncovers the various factors that affect the popularity of the TV Ads. Most students surveyed in the research said that they would trust the information through word of mouth from people they knew rather than rely on TV Ads of colleges. Many felt that the TV ads of universities were too commercial and exaggerated. Mistrust and irritation towards interruptions by advertisements increase with age.