Study of buying habits in toy and clothing products

This book includes a study of the buying habits of women in the city of Cuenca related to the acquisition of clothes and toys for their nephews or godchildren from 0 to 11 years old. From the use of statistical techniques and tests such as variance analysis and chi-square a descriptive research of transversal cut is carried out by means of a probabilistic sampling by strata; with the purpose of corroborating hypothesis; in the same way the main variables of purchase decision and the dependence with the annual income are compared where it can be appreciated that it is a heterogeneous market segment for the implementation of strategies and marketing plans reason why this niche represents a very attractive subject for future investigations since it moves millions of dollars at world-wide level. The research will contribute to the consideration of changes in society and its approach to this group and others which represent non-traditional market segments whose needs have not had greater attention from the commercial sector.