Subscription Marketing

<p><strong>The marketing playbook for the Subscription Economy, now in its 3rd edition</strong></p><p>Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?</p><p>A successful subscription business is built on lasting relationships, not one-time sales.</p><p>The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You&rsquo;ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.</p><p>The revised third edition includes:</p> <ul> <li>Updated research and case studies reflecting the rapid growth of subscription-based businesses</li> <li>New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.</li> <li>An expanded look at the risks and rewards of values-based marketing</li> </ul> <p>Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.</p> <p>Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.</p>