The Successful Local Broadcast Sales

<p><strong>Author Paul Weyland shares his decades of experience working with local direct clients and hard-won wisdom to show television radio and cable salespeople how to get more sales.</strong></p><p>For the right person a career in media sales can be glamorous rewarding and lucrative. But without the right guidance it can also be challenging.</p><p><em>Successful Local Broadcast Sales</em> gives you the tools you need to: </p><ul><li>get appointments</li><li>write great proposals and presentations</li><li>sell against other media like newspapers and the Internet</li><li>overcome rate resistance</li><li>close sales without alienating their clients</li><li>create genius creative without being a creative genius</li><li>calculate ROI for the client's advertising dollar</li><li>land long-term contracts with local businesses</li><li>negotiate more effectively</li></ul><p>Honest practical and accessible <em>Successful Local Broadcast Sales</em> is the one handbook that shows novice and veteran salespeople how to thrive--not just survive--in the media business.</p>