Summary

<b>The must-read summary of Michael Silverstein and Neil Fiske's book: Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them.<br><br></b>This complete summary of the ideas from Michael Silverstein and Neil Fiske's book Trading Up shows that the tastes and preferences of American middle-market consumers are changing. More and more they are becoming willing to trade up in some areas - to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result a new concept is emerging in the marketplace: New-Luxury. In their book the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace.<br><br><b>Added-value of this summary:<br></b>��� Save time<br>��� Understand key concepts<br>��� Expand your knowledge<br><br><b>To learn more read Trading Up and discover the new-luxury products that will change the way you think about the marketplace.</b><br>